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United Concordia Dental Mobile App

2018 was a significant year for United Concordia in their dental mobile space. In the second quarter, they launched a newly updated mobile app and in the third quarter a revamped find-a-dentist tool. My role was the sole designer behind the mobile app redesign.

iOS Mobile App Android Mobile App
HM Health final product
CHALLENGE: INCREASE ACCESS AND SELF-SERVICE FOR MEMBERS

Redesign an outdated mobile app and make accessible member benefits, claims and ID cards.

Our team's approach was agile and iterative. I stayed 1-2 weeks ahead of the development team and worked closely with the client to validate business rules and acceptance. I began with creating concepts and wireframes and finished with an interactive prototype to use for user testing.

HM Health final product

I conducted a competitive analysis and market research to decide the best direction and moved foward with flows to prepare for user testing.

User Testing

In order to reach our goals I conducted user testing to...

  • Validate that users could find and understand their benefits
  • Confirm that all members could log in and use their ID card
  • Simplify dental terminology and increase user understanding
HM Health Solutions language comparison research

Final Design and Accessibility

The final design consisted of an interactive Axure prototype, wire-flows, assets and a complete build out of the entire application with annotations.


We maintained accessibility by following internal manual and external iOS/Android standards.

HM Health Solutions deductible comparison refined
HM Health Solutions deductible comparison refined
HM Health Solutions deductible comparison refined
HM Health Solutions deductible comparison refined

3 Key Takeaways

  1. The app is currently the highest rated dental insurance mobile app on iOS
  2. Mobile app launched without any major hang-ups
  3. Usage rates increased by 20% since launch
HM Health Solutions deductible comparison refined
HM Health Solutions deductible comparison refined
HM Health Solutions deductible comparison refined
HM Health Solutions deductible comparison refined

In conclusion, I found the relationship between iOS and Android to still be majorly disconnected. Designers are forced to break rules and favor platforms in order to maintain consistency.